Video Licensing & Clearance
Authentic videos outperform stock footage, but only if the rights are clear. We find the person who actually filmed the video, ask for permission in writing and hand you a licence that states the use, the period and the territory.
Two kinds of licence
For brands and agencies
Videos cleared for ads and brand social media, with an option for running them as ads from the creator's account.
For broadcasters and publishers
Newsworthy and human-interest videos for TV, streaming, clip shows, documentaries and online articles.
What is included
Archive access
Videos from the channels we run and from partner creators who have opened their work for licensing.
Curation to your brief
Tell us the emotion, scene or story you need. We send a short list instead of a search box.
Custom sourcing
For a specific moment we search beyond our archive and contact the creators directly.
Owner check
We confirm who filmed and owns each video before asking for permission. Creators in our network verify their channels by connecting their accounts.
Written licence
Each licence states the use, the territory and a period of 30, 90, 180 or 365 days, and the signed text is kept unchanged.
Original files
We deliver the highest-quality file the creator has, ready for your edit.
Filmed a video people share? Let us represent it
Licence sales
We offer your video to TV shows, news sites and brands, and you receive 50% of every licence fee.
A video ID for every video
Each represented video gets an ID such as AZ-0001, so every licence and request can be traced back to it.
Takedowns on your behalf
When someone uses your video without a licence, we can send the takedown request for you.
Not exclusive, stop any time
You can still post and sell the video yourself. Stop whenever you like; licences already sold stay valid until they end.
How it works
- 01
Brief
Send the use, the period, the territory and the kind of moment you need.
- 02
Short list
We send matching videos with a quote for each.
- 03
Clearance
We get written permission from each original creator.
- 04
Licence and delivery
You receive the written licence and the original files.